Our Story

We start with the research, then build backwards.

The Vital Co. prints the amount in every formula next to the amount the published trials used — including the times ours is the smaller number.

What we build to

Two things decide whether a supplement does anything at all: how much of the active is in it, and whether the evidence behind that active was ever gathered in people.

Amount is what determines whether a trial result has any chance of transferring to you. So we print our amount and the trial's amount in the same place, and we do it even when ours is lower. Vital NAD+ carries 500mg per serving alongside 250mg of quercetin and 150mg of Japanese knotweed standardised to 98% resveratrol. Vital NMN carries 500mg per capsule — Yoshino and colleagues used 250mg daily in Science, so ours is double it. Vital Berberine delivers around 73mg of berberine HCl per serving, where the trials Xie and colleagues pooled used 0.9 to 2.4g a day — that gap is stated on the product page, in the same paragraph as the mechanism. Every one of those numbers is on the Supplement Facts panel, and every panel is on the product page before you buy.

The second thing is certainty. Published research hedges: it says may, it says in this population, it says further study is warranted. We carry those qualifiers onto the page rather than dropping them. When the evidence is early or mixed, the product page names the trial, tells you how many people were in it, and says what it measured. Yoshino 2021 was twenty-five postmenopausal women with prediabetes over ten weeks. You should know that before you decide, not after.

That is the whole method: amounts you can hold against the studies, evidence that came from people, and language that survives being checked. It is a less exciting way to sell supplements. It is the only version we were interested in building.

How a formula gets onto this site

The one we took off the shelf

We used to carry colostrum. The research was not the problem — it is a genuinely interesting ingredient for gut health, and we had every intention of keeping it.

It came off the site because it did not clear rule four. Colostrum is a dairy product and it contains lactose, and it proved poorly tolerated in our own use. The evidence supported it, plenty of people tolerate it without any issue, and it was selling. We removed it anyway.

A standard you only apply when it is free is not a standard. Colostrum is the reason ours is not decorative.

Three pillars, and why only three

From the mid-thirties onward, three systems shift at once. Digestion becomes less efficient. Low-grade inflammation builds quietly. Cellular energy production slows. The symptoms overlap — bloating, stiffness, fatigue that sleep does not resolve — which is why people guess, choose the wrong product, and conclude that supplements do not work.

So we stay inside gut, inflammation and longevity. Every formula is built for a specific mechanism, and you can name what each one is for.

How our formulas are made

Made in the USA from globally sourced ingredients, in FDA-registered facilities that follow Good Manufacturing Practice guidelines. Raw materials come from wherever the best source for that botanical or standardised extract happens to be; the finished product is made, tested and packed here.

Every product page carries the complete Supplement Facts panel, allergens included. Platinum Turmeric contains shellfish, from its glucosamine and chondroitin, and Vital Omega-3 is a gelatin softgel made from fish oil — we say so on the page rather than leaving you to find it on the bottle.

And one standing commitment: we do not claim what we cannot verify. If you find a claim on this site we cannot support, tell us at hello@the-vital.co and it comes down.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Talk to your healthcare provider before starting any supplement, particularly if you take prescription medication.